How can businesses create extraordinary experiences for customers, employees and learners? Through 20 years of neuroscience research, Dr. Paul Zak has discovered what it takes to create it. Find out what characteristic define extraordinary experiences how immersion is being used by movie studios and business, and its application in creating effective learning and training.
Dr. Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He is a regular TED speaker and his most recent book is titled Immersion: The Science of the Extraordinary and the Source of Happiness. Dr. Zak is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. He is a recognized expert in oxytocin, and his lab discovered in 2004 that oxytocin allows us to determine who to trust. This knowledge is being used to understand the basis for civilization and modern economies, improve negotiations, and treat patients with neurologic and psychiatric disorders.
If you enjoy the show, please rate it on Spotify. Your rating helps more people like you discover the podcast!
2:13 Research on oxytocin that led to the discovery of Immersion
5:02 How Immersion helps advertising, entertainment and corporate training
7:35 Why asking "did you like it" doesn't give us good data
11:22 How long does Immersion last?
12:37 Applying Immersion to help drive movie ticket sales
16:32 Three keys to create Immersion in business settings
20:59 Why social learning is more effective than learning alone
22:48 Group size to maximize the benefits of social learning
23:49 Caseworx and designing learning around storytelling
25:39 How Immersion is measured with smartwatches
28:32 The 20-20-20 rule for effective learning design
30:41 How Accenture uses Immersion in their training
31:58 Privacy and ethics for collecting biological data
Paul’s view on the greatest unmet wellbeing need at work today
"My inclination, which is going to make you laugh, is to say love. In the philia sense, I really mean caring...Real camaraderie, that teamwork, that cooperation, caring, love, and again, that friendship kind of notion where people really have each other's backs, they're really working together."
What “working with humans” means to Paul
“It means recognizing every individual you work with as a human being who has his or her own concerns, own gifts, [and] own failings, will have good days and bad days. [It's] seeing that person, not as an employee or a worker, as a human being a fully developed human who is imperfect like all of us... just wants to get better at what they're doing and be a contributing member of their organization. So, it really is a call not only for tolerance for the beautiful weirdness of the human beings really accepting and again, embracing our diversity as human beings.”
Follow: Paul on LinkedIn
Read: Immersion: The Science of the Extraordinary and the Source of Happiness
Visit: Paul's website
Visit: Get Immersion
Visit: Center for Neuroeconomics Studies
Visit: Caseworx website